Search Engines

A search engine is a web-based tool that enables users to search and locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, Bing and MSN Search.

How a search engine work?

Search engines utilize automated software applications (referred to as robots, bots, or spiders) that travel along the Web, following links from page to page, site to site. The information gathered by the spiders is used to create a searchable index of the Web.

Every search engine uses different complex mathematical formulas to generate search results. The results for a specific query are then displayed on the SERP. Search engine algorithms take the key elements of a web page, including the page title, content and keyword density, and come up with a ranking for where to place the results on the pages. Each search engine’s algorithm is unique, so a top ranking on Yahoo! does not guarantee a prominent ranking on Google, and vice versa. To make things more complicated, the algorithms used by search engines are not only closely guarded secrets, they are also constantly undergoing modification and revision. This means that the criteria to best optimize a site with must be surmised through observation, as well as trial and error — and not just once, but continuously.

Search engines only “see” the text on web pages, and use the underlying HTML structure to determine relevance. Large photos, or dynamic Flash animation mean nothing to search engines, but the actual text on your pages does. It is difficult to build a Flash site that is as friendly to search engines; as a result, Flash sites will tend not to rank as high as sites developed with well coded HTML and CSS (Cascading Style Sheets — a complex mechanism for adding styles to website pages above and beyond regular HTML). If the terms you want to be found by do not appear in the text of your website, it will be very difficult for your website to yield high placement in the SERPs.

(Just by putting a web site on the Internet does not guarantee that people will find it? It’s amazing how many people actually believe not only this, but some also believe that a site is immediately found through a search engine the moment it’s uploaded. This is quite honestly the farthest thing from the truth! Knowing the URL (Website name) and typing it directly into the location bar at the top of the browser enables someone to go directly to the website without the use of a search engine.)

SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

**Part of our service at Cardiff City. it combines SEO (Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine)